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ABOUT KATALIS DIGITAL

A passion and philosophy for being digital, creative, data-led and results-driven

 

 
 
 
 
 
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Who We Are

From established companies to start-ups – we provide a range of digitally-led and integrated marketing services to help businesses around the world grow within a digital-assets ecosystem.

Our experienced team of technologists, creatives, strategists and digital natives delivers strategic advice across content, digital, social, PR and events. This aims to push the boundaries in enhancing:

  • How you influence your clients’ decision-making
  • How quickly and effectively you win new clients
  • How to create a client experience with more impact, across multiple digital channels
 
 
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Why Work with us

 

There are four key elements that underpin everything we do:

  • EXPERTISE – a deep understanding of financial technologies

  • BREADTH – one-stop, end-to-end service

  • TRACK RECORD – solid and proven capability in implementation

  • PASSION – passion in distributed ledger technology and digital assets innovation

 
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Our Culture

 

These are the core guiding principles that govern our business. They represent our values and approach to serving you.

INTEGRITY

This is the foundation for everything we do and how we conduct ourselves. When in doubt, we will always choose to do what’s right. We are committed to honouring and respecting each other and our clients, both in terms of our actions and in our speech.

CAN-DO ATTITUDE

We are proactive – we are problem-solvers and we make things happen rather than wait for them to happen. We are forging a new path as we continue to build a genuinely special offering as part of the blockchain revolution.

PASSION

We have a passion for how distributed ledger technology will change the world – and we act and behave in line with this. We foster an environment of curiosity, continual learning, and discovering.

ACCOUNTABILITY

We want everyone to take responsibility for their work and outcomes. The intention is to build a culture of commitment to ensuring the success of our clients.

COLLABORATION

We foster a team-based approach to our work, creating a safe environment within which our people can thrive and grow. We cultivate a culture of contributing to the success of others, and to build on the work of others.

 
 
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Our Team

 

Our key executives are a mix of technologists, creatives, strategists and digital natives with far-reaching experience and expertise in digital marketing and communications.

 
 
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Mun Shing Cheong
General Manager

Mun  is an experienced digital leader and growth marketer. Prior to Katalis, Mun led the strategic marketing efforts at Microsoft Hong Kong across the enterprise and commercial space. Before Microsoft, she started MADSquared.com, a creative media and design services agency in Malaysia and headed up the electronic trading business at Sun Hung Kai Financial in Hong Kong. She was instrumental in developing the firm's digital strategy blueprint and transforming it into an award-winning brand. Mun began her career as a web developer in a software development firm in London. She is a graduate of the Financial Engineering Program from Stanford University and holds a MSc. in Electronic Publishing from City University, London, and a BA (Hons) Marketing from Middlesex University, London. 

 
 
 
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Red Surtida
Digital Lead

Red has more than 10 years of experience in digital marketing strategy across Manila, Singapore, and Hong Kong, where he has managed a wide range of digital assets and projects. This has given him an ability to create digital strategies that contribute to business profitability by optimizing performance and maximizing investment. His experience also includes creating effective online customer journeys in response to behavior and needs. Red’s previous achievements have included formulating and driving strategies for HSBC on digital marketing and website management – locally, regionally and globally. Earlier, at Metrobank, he had developed and maintained digital marketing strategies to expand and implement end-to- end online product solutions. He grew up in The Philippines, graduating from Ateneo de Manila University with a Bachelor of Science in Management Information Systems.

 
 
 
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Barry Ip
Creative Services Lead

Barry is a detail-oriented, digital creative professional with over 12 years of industry experience. With his engineering background, he has the technical understanding to lead in project management and development across strategic and innovative digital marketing initiatives. He is also a calm and effective communicator with significant experience producing websites, mobile apps and physical activations. Barry is well-versed in user experience principles and technical delivery management. This has been evident in his involvement in successful digital project launches for clients including HSBC, Swire, Invesco, Lincoln, Lane Crawford, ASUS, Nike and UBS. Initially, he worked as a systems engineer and product manager in Toronto, before moving to Hong Kong in 2012 to focus on digital projects. Barry was born and raised in Canada, graduating from the University of Waterloo with a Bachelor of Applied Science in Computer Engineering.

 
 
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